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These are the cornerstones of the new AMD partner program.
ASPIRE The program is aspirational. Through participation, partners: - Earn their status and benefits according to criteria that is transparent
- Know their standing and how to ascend and gain increased support
- Are recognized and celebrated in many ways
| MOTIVATE The program is motivational. Through participation, partners: - Earn benefits tailored to their track and tier that will help them grow and prosper
- Gain access to AMD executives and receive recognition for their partnership
- Are incentivized and rewarded for their achievements
| DESIGN The program is empowering. Through participation, partners: - Are enabled to sell components, and to design, build, and sell solutions based on AMD technology
- Receive support for their systems-design process from concept to production
- Enjoy a wide range of support
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Partners receive benefits according to their track and tier. A partner's track, or business model, determines what types of benefits the partner is eligible to receive. As partners ascend to a higher tier, they are eligible to receive richer benefits encompassing a wide range of categories, such as:
- Financial Benefits – Rebates, Marketing Acceleration Funds (MAF), DPAs and discretionary funding for technical reviews
- Access Benefits – Access to AMD executives via AET Summit and partner meetings
- Marketing Benefits – Campaigns, bundles, track/tier logos, and launch participation
- Referral / Recognition Benefits – Partner certificates and plaques, advertisements on AMD web properties and joint PR
- Technical Benefits – Training, sales tools, drivers/BIOS updates and technical support
- Material Benefits – Marketing assets and sample kits
The New AMD Partner Portal designed to get the max from AMD Partner Progam.
- RESOURCES. Driver downloads, listing of available graphics cards and motherboards by AIB/ODM partner
- PRODUCT TRAINING. The latest training on new AMD products
- CONNECT. Blogs, forums and social media
- PRODUCT REVIEWS AND NEWS. Third-party product/technology reviews and corporate news
- SALES OPPORTUNITIES. New opportunities to help grow your AMD business – Professional Graphics, tablets, whitebooks, and more
- PROGRAM INFORMATION. Track/tier logos, sales promotions, tier criteria, benefits, reporting requirements, terms and conditions
- SALES TOOLS AND MARKETING ASSETS. Product logos, creative assets, and print-on-demand sales tools
- ‘ASK THE EXPERTS'. Answers to your questions from AMD experts
- CHANNEL UPDATE NEWSLETTER. Opt in for the Channel Update newsletter via your Profile on the Partner Portal