SonicWall, ASBIS Ink Distribution Agreement to Expand Footprint to Key Central Eastern Europe Countries ASBIS

SANTA CLARA, Calif. — SonicWall, the trusted security partner protecting more than 1 million networks worldwide, announces a partnership with ASBIS, a European value-added distributor (VAD) and global information and communications technology (ICTS) expert, to scale its business into strategic Central Eastern European (CEE) countries.

“ASBIS is a committed, savvy and diligent distributor that will be able to aggressively grow the SonicWall footprint in Europe,” said SonicWall Senior Vice President and Chief Revenue Officer Steve Pataky. “Their distribution channels are fast, reliable and trusted, which will help organizations in these countries strongly defend their networks, data and customers.”

The agreement will give SonicWall broad access to a number of countries in central eastern Europe, including Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine and Kazakhstan.

“Cooperation with SonicWall is one of the good examples of a ‘win-win’ strategy, particularly when scaling development in our region’s large security market,” said Yuri Ulasovich, COO at ASBIS Enterprises. “Cybersecurity is an important part of any business — an importance that will grow each and every year. SonicWall solutions help us and our partners offer one of the best cybersecurity solutions to organizations in Europe and beyond.”

The agreement includes the distribution of all SonicWall security solutions — including the cloud-based, multi-engine Capture Advanced Thread Protection sandbox service — and hardware appliances, as well as the company’s Security as a Service (SECaaS) pricing model for security service delivery. 

Headquartered in Cyprus, ASBIS is an agile, efficient distributor that helps supply products for many of the biggest names in technology, including Apple, BlackBerry, Dell EMC, Infinidat, Infortrend, Intel, Mellanox, Microsoft, Samsung and Supermicro. The company owns subsidiaries across the EMEA region, which more than 1,300 employees and 30,000 active customers in over 60 countries around the globe.

The distribution agreement will commence in January 2018.

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About ASBISc Enterprises PLC

ASBISc Enterprises PLC (WSE: ASB) has offices in 24 countries with headquarters in Cyprus, and specializes in the distribution of Information and Communications Technology products and solutions from global suppliers including Apple, AMD, Dell EMC, HGST, HPE, IBM, Infortrend, Intel, Lenovo, Mellanox, Microsoft, Netgear, Promise, Qlogic, Samsung, Seagate, Supermicro, Toshiba, WD and others.

The company has its own subsidiaries all over the EMEA region, more than 1,300 employees and 30,000 active customers in over 60 countries around the globe. For more information, visit www.asbis.com.

About SonicWall

SonicWall has been fighting the cyber-criminal industry for over 25 years, defending small, medium-size businesses and enterprises worldwide. Backed by research from SonicWall Capture Labs, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 18,000 loyal channel partners around the globe, are the backbone, securing more than a million business and mobile networks and their emails, applications and data.

This combination of products and partners has enabled an automated real-time breach detection and prevention solution tuned to the specific needs of the more than 500,000 organizations in over 150 countries. These businesses can run more effectively and fear less about security.

  For more information, visit www.sonicwall.com.